Because established K-Pop artists are in it for the long haul, they come out every six months with a new single, new promotional material and new concert tours before going on a well-deserved hiatus to regroup and rest for their next big push. So when one of the biggest, most successful K-Pop groups in the industry comes out with a comeback single at the same time as one of their biggest chart-topping rivals, there was no way I could avoid covering it. Next week, we’ll look at the quartet that sounds like no other but this week it’s all about SM Entertainment long time darlings.
Let’s listen to Mr. Mr. by Girls’ Generation.
Here’s the official music with English subs:
The lyrics essentially about being in love with a good guy but wanting him to be a better, more ambitious person. The theme of the video, however, seems to be changing a guy by drugging him and performing surgery on his unconscious form. Why? No idea — the song portrays the man as a sweet guy who needs a little confidence boost but the video suggests that he is hot but ultimately needs a change of heart, literally. Or at least that’s what I could get from the video, which seemed more concerned with fitting in as many images into a single five minute video as humanly possible, but deciding to splice them together as confusingly as possible so barely a semblance of sense was to be had. But hey, at least it has the most minimal of plots.
The song itself is rather catchy and fun, with a standard pop-electrontic beat. Unlike their last song, I Got A Boy, there were no surprises in terms of structure. Two verses, a chorus, a bridge to the finale with strong, unified vocals — clean, simple, safe. But that’s what this song is, a safe, sexy bet to make money and rally fans. Is that a bad thing? Of course not. It’s better to focus on what the group is good at, which is dance heavy pop song, though they seemed to fall through on that first part. There isn’t much of a dance within the video, mostly because of the sloppy, sporadic editing, but the bits that there are looked promising. The costumes certainly worked in their favor.
Mr.Mr. is good song, but is it comeback good? That’s debatable. It’s catchy enough to stick in people’s heads and remind everyone why Girls’ Generation is on top of the charts but it certainly won’t guarantee them as much buzz as their last one did. In my opinion, it’s a good start to a revitalized group but it’s not the big break out hit they were hoping for. It might be worth the buy if you’re a big fan, but otherwise it blends in a little too well into the K-Pop background.
– Good song.
– Good costuming.
– Good lyrics.
– Poorly edited video.
– Confusing concept.