Hey y’all! U-KISS, a group that was one of my first favorites, is back with a new single and a new lineup. After youngest member Dongho left the group for a normal life, U-KISS held auditions for a new member, where they found Jun, who was officially announced as a new member May 15th. For this new comeback, 끼부리지마 (Translated as “Don’t Flirt” and “Quit Playing”), Jun has joined the group and another member, AJ is missing. This only temporary, as he was too busy finishing up his semester at Columbia University to prepare for a comeback as well. Sexy songs have been the trend for girl groups for a while, and it looks like U-KISS is trying their hand at it, as both the teaser and the MV have been rated 19+. Let’s take a look, shall we?
Here’s the music video with English subs. Fans are calling the single “Don’t Flirt,” while the official U-KISS Youtube has the translation as “Quit Playing.” “Don’t Flirt” seems to be more widely used, so that’s what we’ll be calling it.
It looks like U-KISS are holding nothing back with their new sexy concept. There are several different scenes, but the main ones involve two members fighting over a girl in the club, two shirtless members in a black and white scene (some have said it’s a threesome, but I can’t help but notice all the flashes, making it look like a photoshoot), as well as individual scenes with a member and a girl alone together. Lots of eye-candy in this video, male and female alike!
The lyrics talk about a girl who is a flirt. The narrator doesn’t want her to flirt with other men, and it makes him nervous when she dresses up and wears a lot of makeup. To listen to the lyrics, it would seem as if the girl is the one that is in control, but it doesn’t seem to be portrayed well in the video. The girl in the club is just sort of there, and each guy tugs on her in turn. I was expecting more of a femme fatale vibe based on the lyrics, but she just goes along with whatever guy is grabbing her at the time and doesn’t initiate anything personally. She doesn’t seem to be flirting as much as she is accepting the advances of the guy, which isn’t the story being told in the lyrics at all. There’s even a scene where she slaps a guy for being too forward, but it looks like she barely pats his face.
A lot of the members seem awkward around the girls. There was a rumor that one of them, Kevin, went to church after the MV was shot, but I haven’t found a source for that. It’s pretty clear that this “sexy” image is new for them, and not all of them have gotten used to it yet. Some of the members, like Eli, seem to have taken to it rather well, even filming bed scenes. It’s not that they went overboard with the sexy scenes… I just think they weren’t planned well. They should have let each member do what they were comfortable with. It kind of seems like they were just inserting random sexy scenes for sex appeal and nothing else. The only real plot aspect occurred in the club scenes, and even then we don’t know how it ended.
Another awkward part about this video is the new member, Jun. Born in 1997, he’s 17 in most parts of the world. Based on the Korean age system (where you’re 1 when you’re born and age up with each subsequent lunar new year), he’s actually 19, but I think it’s still cutting it a little close. At least he didn’t have any super sexy scenes… The closest he got was sitting in a yellow hummer, surrounded by girls. There isn’t much physical contact save for a girl playing with his hair while he raps.
The song is slow, with sort of an R&B feel to it. I can’t help but be underwhelmed by it. Other than the extreme sexiness, I don’t think there’s all that much unique about the song and MV. The song just doesn’t really stand out to me. I had to listen to it several times to be able to remember the melody of it.
The dance is pretty sexy- too sexy for music shows at least. Each member has their own female dancer to up the sex appeal, and there are a lot of butts. A lot of the speculation about the dance suggests that U-KISS will have to come up with a cleaner version to be able to perform it on TV. A lot of the female dancers’ moves are not unlike sexy girl group comebacks of late, but I guess having the guys in there make it less “clean.” From an American perspective, you know how it could be so much worse, but it’s still too dirty for Korea, and that’s all that matters.
On the whole, I was a bit disappointed by this comeback. I love U-KISS’s upbeat songs most, but even they’ve had better ballady songs than this. They definitely could have done better with the plot elements of the video (and made the girl, actually, you know, flirting with them), and the song itself, which doesn’t sound like anything special. Maybe I just don’t like genre, because their last comeback (She’s Mine) had a similar sound and I wasn’t big on that one either. I’ll probably watch a live performance or two, just to see how they alter the dance, but I probably won’t be downloading this single.
-New member Jun made a decent first appearance.
-The song itself was a bit boring.
-The acting in the MV didn’t match the message of the lyrics.