Jan 072016
 

It’s not everyday that J-Pop idol sensation Namie Amuro, once dubbed the “Queen of J-Pop” releases a track on her latest album as a duet with a virtual voice. Well, Queen, meet the Diva from the near-future of idols. B Who I Want 2 B feat. Hatsune Miku is a song released on the Dimension Point label on June 10th, 2015.  
b who i want 2 be - namie amuro ft miku

More recently, a fully animated music video was posted to the singer’s official Youtube channel, which has hit a million views. It is a colorful blend of 2D animation and 3D modeling that capitalizes on both singers’ unique styles, pairing off perfectly with the cheerful electronic pop song. How well it is pulled off sets a great precedent for professionals collaborating with Vocaloid software.

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Jul 232015
 

persona-4-dancing-all-night-hatsune-miku

The world’s #1 virtual idol Hatsune Miku is joining the cast of Atlus’s Persona 4: Dancing All Night as a DLC character. Miku will be available mid-August, and she comes with the “Heaven feat. Hatsune Miku (ATOLS Remix)” song, which is a remix of Persona 4’s dungeon song (can be listened to in the video below). Her design is courtesy of Shigenori Soejima, the character designer of Persona 4. Continue reading »

Jul 142015
 

snow-miku-hokkaido-nippon-ham-fightersSnow Miku is collaborating with the Hokkaido Nippon-Ham Fighters of the Nippon Professional Baseball league. Starting on July 31st, as part of the Asian Festa, The Fighters will face off against the Chiba Lotte Marines (who got their own collaboration with My Teen Romantic Comedy SNAFU) at the Sapporo Dome and have exclusive Snow Miku merchandise, including T-shirts, fans, towels, and keychains (pics at the bottom).

Each T-shirt comes with a postcard ticket, but there will be a limited quantity of 390. The image on the T-shirts, tickets, and fans were designed by Tatsuwo. The keychain was designed by MISONI.

Snow Miku will also appear on screen at the stadium to sing her rendition of the Fighters’ theme song. The team’s cheer squad will perform the game’s opening dance in Snow Miku-inspired costumes. And lastly, a Snow Miku booth will also be at the event. It looks like it will be quite the collaboration.  Continue reading »

Oct 102014
 

hatsune miku david letterman live

This isn’t a “Fan’s React” video, it’s actually Hatsune Miku’s 4 minute spot on Late Show with David Letterman. How the two mix originates from the promotional campaign for Hatsune Miku’s U.S. Expos that include a concert in NY and LA Halloween events (more info at their site). In order to reach a widespread audience, they went to a rather traditional media outlet. I would like Miku to be popular with a worldwide audience just as much as the next fan, but my reaction was more the kind of cringe you do when one of your classmates outs you for your closet otaku status. Was the choice to debut on U.S. telivision “live” in such a way effective in getting the word out? Watch the clip below the cut.

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Sep 182014
 

heart a la mode hastune miku georgia coffee

Any company that decides to borrow Hatsune Miku’s branding power are usually met with the idol’s vast audiences, along with anyone that finds a dancing twin-tailed virtual diva worth watching. Say what you want about the Domino’s and car ads, they generated a ton of talk. Georgia Emerald coffee, a brand that is under the ownership of Coca-Cola and distributed in East/South Asian, is taking that approach with one smart twist – a Deco*27 written song. Get ready for cuteness with Heart a la Mode, an uncharacteristically cheerful song with its own Miku outfit model dancing to go with it.

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